Privacy & Confidentiality Policy

Last Updated: January 2025

LERMA ADVERTISING LLC ("LERMA," "we," "us," or "our") is committed to protecting your privacy and maintaining the confidentiality of your information. This Privacy and Confidentiality Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our services.

By using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

Information We Collect

Personal Information

We collect information that you provide directly to us, including:

  • Contact Information: Name, email address, phone number, mailing address
  • Business Information: Company name, job title, industry, business needs
  • Project Information: Campaign details, creative briefs, marketing materials
  • Financial Information: Billing address, payment method details

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device:

  • IP address, browser type, and operating system
  • Pages visited, time spent on pages, and navigation paths
  • Referring website addresses and exit pages
  • Cookies and similar tracking technologies

How We Use Your Information

Service Delivery

Provide, maintain, and improve our advertising and marketing services to meet your business objectives

Communication

Respond to inquiries, send service updates, and provide customer support

Analytics

Analyze usage patterns and optimize our website and services for better user experience

Security

Protect against fraud, unauthorized access, and maintain the security of our systems

Legal Compliance

Comply with legal obligations, resolve disputes, and enforce our agreements

Marketing

Send promotional materials and updates about our services (with your consent)

Client Confidentiality

Our Commitment to You

We understand that clients entrust us with sensitive business information, creative materials, and strategic plans. We are committed to maintaining the highest standards of confidentiality.

All client information is treated as strictly confidential
Non-disclosure agreements are executed for all client engagements
Access to client information is restricted to authorized personnel only
Secure systems and protocols protect all client data
Client work is not shared publicly without explicit written permission

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

1

Service Providers

With trusted third-party service providers who assist in delivering our services (e.g., hosting, analytics, payment processing)

2

Legal Requirements

When required by law or to respond to legal processes, protect our rights, or ensure safety

3

Business Transfers

In connection with a merger, acquisition, or sale of assets (clients will be notified)

4

With Your Consent

When you explicitly authorize us to share your information for specific purposes

Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction:

Encrypted data transmission (SSL/TLS)
Secure access controls and authentication
Regular security assessments
Employee training on data protection
Firewall protection and intrusion detection
Regular data backups

Note: While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

Your Rights and Choices

You have certain rights regarding your personal information:

Access

Request a copy of your personal information

Correction

Update or correct inaccurate information

Deletion

Request deletion of your personal data

Opt-Out

Unsubscribe from marketing communications

Portability

Receive your data in a portable format

Restriction

Limit how we use your information

To exercise these rights, please contact us at support@lermaagency.org

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device that help us:

  • Remember your preferences and settings
  • Analyze website traffic and user behavior
  • Improve website functionality and performance
  • Deliver personalized content and advertisements

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

Contact Us

If you have questions or concerns about this Privacy and Confidentiality Policy, please contact us:

LERMA ADVERTISING LLC

409 N. Houston St. Suite 700, Dallas, TX 75202

Policy Updates

We may update this Privacy and Confidentiality Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. We will notify you of any material changes by posting the updated policy on our website with a revised "Last Updated" date. We encourage you to review this policy periodically to stay informed about how we protect your information.